Creative Strategist
Thank you for popping in and visiting my website. I’ve had the honor of working as a creative director with a large breadth of clients over the course of 20+ years ranging from large Fortune 500s, high growth start-ups and non-profits in a variety of settings. My expertise lies at the intersection of creativity and strategy. As a co-founder and advisor to start-ups I love helping businesses find solutions to tough challenges. Whether it is positioning your product in the marketplace, building a new brand, or reimagining a new solution to a long-term problem, I take a design-thinking approach to making sure that you get the best results.
My core beliefs are rooted in how innovation can bring about systemic change. After working in the corporate world for 10+ years, I co-founded a social enterprise, EllieFunDay that empowers marginalized women in India with a fair wage to make organic baby blankets, gifts, and accessories. Our products have been sold in over 250 stores globally including Anthropologie, Nordstrom, and Restoration Hardware. Our products have been featured in Martha Stewart Living, Huffington Post, and Travel and Leisure and alongside celebrities like Kate Hudson, Kirsten Dunst, and Jessica Alba's kids. Ellie Fun Day has been incubated through the prestigious LVMH RISE program, SOCAP, Google Ventures and The Global Benefit Social Incubator at Santa Clara University.
In my spare time, I love to pretend to surf with my husband, throw ceramic pots, watercolor, and name my collection of plants after literary characters.